A Beauty Tip for Softer Lips

Want to boost the efficacy of your lip balm? Try applying your lip products to damp lips, especially if your lip balm contains a humectant like hyaluronic acid. This is because humectant ingredients pull in water to hydrate and plump the skin's surface. You should also ensure your balm contains the right occlusives and emollients to lock in moisture, such as vitamin E, shea butter, or other naturally derived ingredients. Want to take your lip routine a step further? After applying your lip balm, follow up with a secondary lip product with a thicker consistency to help your lips maintain hydration for longer.

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