Beauty Minimal

What is the minimalist beauty trend? After a full year of pandemic living, many individuals are rethinking their former makeup routine. We have seen consumers forsake foundations and lipsticks, slimming down on their beauty shopping and focusing on skincare products instead, letting the natural beauty of one’s bare skin—sans foundation—be one’s calling card. And it’s about time, too. This minimalist approach to beauty is forecast to continue into 2021.

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