To exfoliate or not? Exfoliating helps remove dead skin cells, clears out clogged pores, and controls against over-active bacteria. Choose the right exfoliator and you also get added benefits such as boosted circulation, smoother skin tone, and a better-prepped surface for the skincare creams and serums that follow. Experts suggest exfoliating at least 2 to 3 times per week. But always check in with your skin to see if the frequency needs to be reduced.