How to Use a Clay Cleanser

Clay cleansers have become a staple for people looking to refresh and purify their skin without stripping away natural moisture. Whether you're aiming to balance oily areas, clear pores, or simply get that clean and fresh feel, a clay cleanser might be exactly what you need. Plus, it pairs beautifully with any clean beauty products you might already love. Let's dive into how to use a clay cleanser effectively for a complete, deep cleanse that feels like a mini spa session every time.

What makes clay cleansers so effective?
Clay cleansers are unique because they draw out impurities while offering a gentle exfoliation. Unlike a traditional oily skin face wash, a clay cleanser often uses natural ingredients to lift dirt and oil away from your pores, helping to control excess sebum without over-drying your skin.

Step-by-step: how to use a clay cleanser
(1) Start with a fresh face. Begin by removing makeup with a gentle eye makeup remover gel. You'll want to take off any heavy makeup so the clay cleanser can work its way into your skin without barriers.

(2) Wet your skin. Splash your face with lukewarm water to prepare it for the cleanser. This step opens up the pores slightly, helping the clay penetrate deeply to pull out impurities.

(3) Apply a small amount of clay cleanser. Many luxury natural skincare brands design their cleansers to be highly concentrated, so a little goes a long way. Massage the cleanser into your skin, spending time on areas prone to oiliness or clogged pores, such as the T-zone.

(4) Let it sit (but not too long). One of the best parts of using a clay cleanser is the slight drying phase. Allow it to sit for 30 seconds, giving the clay enough time to bind with oils and impurities. For those with sensitive skin, don't let it sit too long—10-15 seconds is enough.

(5) Rinse it off. Once the cleanser has done its work, rinse thoroughly with lukewarm water. Avoid using hot water, as it can strip the skin, especially if you're following a skincare routine for dry skin.

(6) Moisturize. After cleansing, restore hydration with a natural face moisturizer to promote softness and prevent dryness. Follow with a light layer of anti-aging products or a hydrating skin toning lotion, depending on your skin needs.