Are you using all the right products but aren't seeing the benefits? Here's one reason you might not be seeing the results you want: You're moving too fast. Specifically, you aren't waiting for each product to absorb into the skin before applying the next. For example, when cleansing your face, experts suggest up to 30 to 60 seconds of gentle massage before rinsing the product off. Next, after toner application, wait 30 to 60 seconds before applying serum. In summary, skincare pros recommend you ensure each skincare formula fully absorbs into the skin before applying the next product.