If you like running, biking, or exercising outside on gusty days, you’ve probably experienced the dreaded windburn. It’s an inflamed, painful reaction of your skin that results from cold and windy conditions. Windburn occurs because the cold, dry air strips moisture from the skin, leaving it dry and irritated. The best way to treat this is to hydrate and strengthen your skin barrier. You can do this with a combination of humectants, emollients, and occlusive ingredients in moisturizers.