AMSTERDAM. JULY 2022.—NEODERMA, a pioneer in the world’s first Airless Luxury Skincare line, signs exclusivity with Mainland China’s No.1 online cosmetic retailer. 

China is one of the top beauty and personal care product markets in the world. According to, the sales value of cosmetics in China rose to 402.6 billion CNY in 2021. 

China’s market trends in the cosmetic industry are expected to maintain their upward climb, bolstered by an uptick of working women and an increasing demand for premium products which drive this growth. Notably, the report showed that the cosmetics and toiletries market was dominated by skincare products (51%), and household spending on personal care products is projected to grow 6.3% by 2025. 

In addition, online retail is by far the fastest-growing channel for cosmetics sales in China, as it significantly influences consumer purchases by providing a platform for the beauty community to share shopping and product experiences. 

NEODERMA China will be based in Shanghai, and its distributor network will include TMALL Global, VIP International, JD Worldwide, Kaola, and Little Red Book. Other distribution channels include live streaming sales, sub-distributors in the e-commerce platform, department stores, luxury boutique chains, high-end beauty collections, and franchised luxury cosmetic stores. 

With premium skincare products growing in popularity among Chinese consumers, NEODERMA China anticipates this will extend to the brand’s luxury skincare formulas and products, such as Blue Blood Youth Infuser and Sunscreens, and its Skin Energizing Toning-Lotions with Fusion-Biotics© technology, Neo-White Face Serum, masks, and Cleansers targeted to sensitive skin. 

With rising interest in sustainable production, ethical sourcing, and toxin-free ingredients, NEODERMA delivers products that lead the industry in compliance standards, dermatological and ophthalmological testing, vegan ingredients, and other “clean beauty” markers. 

Since its founding in the 1990s, NEODERMA has always believed that natural or organic products should do what they promise and ensure that skincare formulas are safe and ethically produced. Today, the elite skincare line continues to expand globally with professional-grade products for at-home consumers and professionals.  

NEODERMA has been invited to attend the Cosmoprof Asia Digital Week as a Premium Exhibitor, a tradeshow event in 2022. The event is widely regarded as the top trade show for cosmetics and will be attended by 4,609 distributors from 108 countries and regions.


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