" Our future lies in the tech-derma era, to regulate skin behavior via powerful software development, the 'Smart Skincare', preservative-free, airless, waterless, beautifully produced premium, luxury products ".
The perfect product is only a state of mind. It is the state of mind where all of our ideas and challenges come into living. To create iconic products is to manufacture products with soul, with exceptional design, and an inspirational concept. It is an art skill, and endurance of trial and error, to recreate all rules and manufacture a signature product.
Neoderma is engaging with design within the aesthetic, ethical and social concerns and questions that shape all its policies. As it is rejecting the identity of the ‘hard seller’ for itself, it is also rejecting the idea of a design as a vehicle that contributes to ‘a supermarket of beautiful things for purchase’. As it is breaking out of the stereotype of the cosmetics field, the company collaborates with designers that escape the constraints of perceived ‘good’ or ‘proper’ design and reflect on a brand’s very essence and practices through a process of redesign and radical thinking.
Neoderma’s logo and related packaging is the result of such reflection. It distils the brand’s values in a mathematical/philosophical gesture- a formula of abstraction and eloquent simplicity. The diagonal that links the two vertical lines at letter N becomes a symbol of commitment and action.
Particularly important in the history of painting and the organization of the visual field, the diagonal is recognized as a force that ascends and descends, cuts through and energizes vision. In T.S. Eliot’s poetry, it is “the still point of the turning world”. In Hannah Arendt’s philosophical writings it is the force that cuts into the Now, a metaphor for the thinking process.
“This diagonal, though pointing to some infinity, is limited, enclosed, as it were, by the forces of past and future, and thus protected against the void; it remains bound to and is rooted in the present — an entirely human present though it is fully actualized only in the thinking process and lasts no longer than this process lasts. It is the quiet of the Now in the time-pressed, time-tossed existence of man; it is somehow, to change the metaphor, the quiet in the center of a storm which, though totally unlike the storm, still belongs to it. In this gap between past and future, we find our place in time when we think, that is, when we are sufficiently removed from past and future to be relied on to find out their meaning, to assume the position of “umpire,” of arbiter and judge over the manifold, never-ending affairs of human existence in the world, never arriving at a final solution to their riddles but ready with ever-new answers to the question of what it may be all about.”(H.A. The Life of the Mind).